The Match.com profile page for singer Mariah Carey, top, and Jason Dero’s Tinder page. (Picture: AP)
In your quest to get a night out together, a partner or a hook-up, you could discover another thing whenever making use of dating apps: songs.
An increasing number of acts are looking to platforms like Tinder and Match to promote their music and reach their fans on-the-go from Madonna to Mariah Carey. Madonna’s album that is latest had been advertised on Grindr, a software for homosexual males, while Jason Dero looked to Tinder to debut a music video clip.
Carey established a profile on Match.com to premiere her music video clip for the solitary, “Infinity,” and recently DJ-producer Afrojack took over Match’s Twitter account fully for eight hours to resolve questions regarding love and relationships while advertising their brand new solitary, “SummerThing!”
“You need to get where your fans are, where your prospective fans are. And you also can not just market on iTunes — you need to think about different ways to attain an market,” stated Joel Simkhai, the creator and CEO of Grindr.
Simkhai stated Madonna’s group contacted Grindr about claborating. They launched a competition around Valentine’s where users wod change their profile photos to mimic the album cover of “Rebel Heart” — where Madonna’s face is wrapped with wires day. Continue reading “In search of love for a dating application? You might find music alternatively”