A spouse or a hook-up, you might discover something else when using dating apps: new music in your quest to find a date.
An increasing number of acts are looking to platforms like Tinder and Match to promote their music and reach their fans on-the-go from Madonna to Mariah Carey. Madonna’s latest record album ended up being advertised on Grindr, a software for homosexual guys, while Jason Dero seemed to Tinder to debut a music movie.
Carey established a profile on Match.com to premiere her music video clip when it comes to single, “Infinity,” and the other day DJ-producer Afrojack took over Match’s Twitter take into account eight hours to resolve questions regarding love and relationships while marketing their new solitary, “SummerThing!”
“You need to go where your fans are, where your prospective fans are. And also you can not just market on iTunes—you’ve surely got to think about different ways to achieve an market,” stated Joel Simkhai, the founder and CEO of Grindr.
Simkhai stated Madonna’s group contacted Grindr about claborating. Continue reading “To locate love on a dating app? You may find music alternatively”