eTRUST’s objective would be to establish individual and trust that is institutional self- self- self- confidence in electronic deals. The corporation promises to build this general public trust and self- self- self- confidence through a method of “trustmarks”, or logos, addressing dilemmas of concern to finish users. The “trustmarks” will soon be supported by a certification procedure with directions for companies and businesses whom permit them. The concept that is eTRUST modeled on approaches which have proven effective when you look at the self-regulation of other companies, and includes:
A branded, built-in system of”trustmarks” which represents assurance of privacy and security that is transactional. These “trustmarks” are backed by an certification procedure with directions and criteria for companies or businesses whom license them.